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“Surprise & delight just 1 customer in today’s social media world, and the WORLD may hear about it…” via @DaveKerpen

All too often I have an immediate and jaded reaction to these kinds of statements. But Dave Kerpen lives it, breathes it and runs a business on it. Dave is the CEO of NYC-based Likeable Media, a very successful and nationally-recognized social media marketing firm. Dave is also the author of Likeable Social Media, a NY Times best seller and is followed by more than 20,000 people on his personal Twitter account.

All of which is to say there is no good reason why Dave would offer to help little old me. But on two separate occasions, he has. To be fair, he hasn’t directly offered to help me, but has offered to help anyone who asks for it on Twitter.

For marketing and PR folks, custom twitter backgrounds are absolutely necessary. That is, if you believe many very knowledgable people in the PR and social media world. It’s fairly common to see this “necessary” adaptation in one of countless “Top 10 ways to maximize Twitter” blog entries. Of course, I’m not talking about a simple, pleasing, background image, I’m referring to backgrounds designed for personal or business marketing purposes. And, frankly, I get the pro-customization point. A custom background stands out from the pack. It can communicate a level of sophistication with the platform. It allows for people to quickly and easily see your picture or logo, a brief bio and other ways to communicate with you. But… Read more…