Why Custom Twitter Backgrounds (Usually) Suck

For marketing and PR folks, custom twitter backgrounds are absolutely necessary. That is, if you believe many very knowledgable people in the PR and social media world. It's fairly common to see this "necessary" adaptation in one of countless "Top 10 ways to maximize Twitter" blog entries. Of course, I'm not talking about a simple, pleasing, background image, I'm referring to backgrounds designed for personal or business marketing purposes. And, frankly, I get the pro-customization point. A custom background stands out from the pack. It can communicate a level of sophistication with the platform. It allows for people to quickly and easily see your picture or logo, a brief bio and other ways to communicate with you. But...

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PR Lesson: Do What Your Client Does Best & Get Out Of The way

A few weeks ago, a client of mine received a very special camera. The client is a post-production film and video facility. The camera was a Red Epic-M. Seeing as this is not a blog about video and film technology, I'll save you the details. But, suffice to say, the Epic-M is the most drool-worthy camera on the planet right now.

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Best Of #SpanishTown Mardi Gras Tweets & Pics

New Orleans is famous for Mardi Gras, and rightly so. But there's at least one parade in Louisiana's capital city of Baton Rouge that can rival anything New Orleans has to offer. It's the Spanish Town Mardi Gras parade, and despite a heavy downpour, it went on today as planned. Here's some of the best tweets and pics of the day from the infamously naughty Spanish Town mardi gras parade.

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