RobertJMunson.com
Public Relations, Politics & Marketing
Just Because You Can't Write, Doesn't Mean You Can't Blog
Penn St. Student's Tough Lesson On Our Very Small (Social) World
Tonight, Penn State's student newspaper, Onward State, reported Joe Paterno's death at 8:45 pm. It was a scoop no other media outlet had confirmed. Within minutes, the national media picked up on the story, Twitter was abuzz and many millions went to bed believing Joe Paterno was dead. But the casualty of the night wasn't Joe Paterno, it was Devon Edwards - Onward State's managing editor. By 10 pm the same night, he stepped down.
Images Of The SOPA Blackout
A gallery of the websites of companies and organizations speaking out against SOPA.
You Can Take Your Social Media Rule And Shove It
I will admit this up front - I really, really, dislike rules. I'm no rebel, nor do I have a problem with authority - I simply don't like rules. Why? Because, generally speaking, they tend to exist because we assume we need them - whether they are legitimate or not. Our society has an obsessive, almost debilitating, need to create rules for everything. They are a short-cut for the ignorant and a crutch for those who lack creativity.
Mashable: You'd Better Share Or Else!
It's no secret that just about every news outlet on the planet has tried to figure out a sustainable and reasonable economic model for online news. The New York Times recent pay plan took the online-news world by storm. The plan allows users to read 20 articles a month. After that, readers have various payment plans to choose from. And now, Mashable is introducing an entirely new model - share or pay.
Why Custom Twitter Backgrounds (Usually) Suck
For marketing and PR folks, custom twitter backgrounds are absolutely necessary. That is, if you believe many very knowledgable people in the PR and social media world. It's fairly common to see this "necessary" adaptation in one of countless "Top 10 ways to maximize Twitter" blog entries. Of course, I'm not talking about a simple, pleasing, background image, I'm referring to backgrounds designed for personal or business marketing purposes. And, frankly, I get the pro-customization point. A custom background stands out from the pack. It can communicate a level of sophistication with the platform. It allows for people to quickly and easily see your picture or logo, a brief bio and other ways to communicate with you. But...
