One of my first professional jobs was as a reporter for a trade publication aimed at credit unions. That’s right – the super-sexy world of credit unions. It’s not exactly a reporter’s dream, but it was my job and I was responsible for filling the pages of a bi-weekly print newsletter (pre-email) that went out to thousands of credit unions across the country. Somehow, my training, education and mindset as a reporter armed me with the tools I needed to create 12-14 compelling stories a week. They are also practices I believe improve the productivity and creativity of content marketers. Read more…
All posts tagged Social Media Marketing
Want to be a better content marketer? Act like a reporter.
4 Not-So-Obvious Industries Gumroad Could Revolutionize
If you haven’t heard of Gumroad yet, you will. The concept, from 19-yr-old Pinterest designer Sahil Lavingia, provides an alternative pricing and distribution model for anyone looking to sell their wares (as long as it can be uploaded or linked to). But it’s a bit more than that, in that it’s way less complicated than that. Including registration time, you can have your product for sale in less than two minutes and let all of your followers on Twitter know about it. Oh yeah, that reminds me – it’s designed for the social consumer. Interested yet? Read more…
5 Social Media Lessons From Bubba Watson
Bubba Watson was a social media guru long before he was a Master’s champion.
The only reason he’s on social media is because of his manager’s suggestion to try it out. He tried it out alright, and now has over half a million Twitter followers, nearly 67,000 Facebook likes, well over 1.1 million YouTube views on his channel and who knows how many subscribers to his email list.
How has he done it? Much like his golf game, it appears he’s avoided over-thinking it and has simply done what nearly every company on earth is trying to figure out how to do correctly – he’s been authentic and focused on sharing and generating content for his fans, not for himself. Read more…
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Who and What is RJM?
RobertJMunson is a socially strategic, visually creative and forward-thinking content marketing consultancy based in Baton Rouge, LA. The namesake is also a real person, we think. Click here to learn more...
RobertJMunson is a socially strategic, visually creative and forward-thinking content marketing consultancy based in Baton Rouge, LA.
