For marketing and PR folks, custom twitter backgrounds are absolutely necessary. That is, if you believe many very knowledgable people in the PR and social media world. It's fairly common to see this "necessary" adaptation in one of countless "Top 10 ways to maximize Twitter" blog entries. Of course, I'm not talking about a simple, pleasing, background image, I'm referring to backgrounds designed for personal or business marketing purposes. And, frankly, I get the pro-customization point. A custom background stands out from the pack. It can communicate a level of sophistication with the platform. It allows for people to quickly and easily see your picture or logo, a brief bio and other ways to communicate with you. But...
RobertJMunson.com
Public Relations, Politics & Marketing
7 Social Media/PR Stories You Might Have Missed Over The Weekend
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Wisconsin Governor Scott Walker embraces social media tool Twitter @PostCrescent
MADISON — On the first morning of his first day as governor, Scott Walker tweeted a picture. The photo, shot at 7:26 a.m. with a Blackberry 9630 smart phone, shows a dramatic pink morning sky.
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Why the economics of blogging are broken @markwschaefer
Content is ripped off wholesale. There is an expectation that any type of creative output is free and should be freely distributed. As the popularity of my blog has grown, so has the popularity of ripping it off.
7 Lessons Learned From The 24-Hour Beer War
How A Local Company Faced A Social Media Revolution, And Came Out Alive
It's a day unlikely to go down in infamy. But, on March 3rd, 2011, a 24-hour war between a beer company and a beer charity, waged on social media websites, finally ended. This public relations battle may pale in comparison to BP's oil disaster, or FEMA's regrettable inaction in New Orleans following Katrina, but it's a local Louisiana battle worth noting.
Social Media Guide For Political Candidates, Part 2: Social Networks
In part 1 of this series, I took a long at political forums – a virtual minefield for political candidates. In part 2, we’ll focus on social media networks like Facebook, MySpace and Twitter – much friendlier confines for campaigns, but no less important to do right.
