You know you've made it as a company when not doing something makes international news. Today, rumors abound that Apple is NOT going to release details on the iPhone 5 at its annual software developers conference in June. News organizations and blogs all over the planet are reporting the rumor as though the lack of something happening is now news. But when it comes to Steve Jobs and Apple, it is news.
RobertJMunson.com
Public Relations, Politics & Marketing
