IRL (In Real Life)

RobertJMunson is a socially strategic, visually creative and forward-thinking content marketing consultancy based in Baton Rouge, LA.

Robert J. Munson III, is a marketing and public relations strategist. Also, Robert does not talk about himself in the third person (I’m the one writing this after all). So, let’s dispense of the formalities…. I’m a husband, father and I am passionate about what I do. Which is what exactly?

We define and meet business and marketing goals by helping you communicate more effectively.

That’s it. It’s not rocket science and it probably shouldn’t take a web site with hundreds of pages to say it. But, the reality is most brands do a remarkably poor job of communicating in their marketing, customer relations, advertising and public relations efforts. Most brands do an even poorer job of communicating internally. So apparently it’s harder than it looks – thank goodness for me.

How do we do it? We develop a data and research-based plan, set reachable and measurable goals, develop and execute marketing strategies while constantly monitoring and measuring our successes and failures – then we adjust as necessary. Easy as that.

About Robert

My background is unique to what I do. I was educated in journalism and graphic design. I’ve worked in journalism as a writer for local Louisiana newspapers, national trade publications, and online business and political news organizations. I’ve worked as a designer and producer for .coms and as partner and co-owner of a Washington, DC based firm. I got my start in marketing in D.C. with two different firms, one a now-defunct .com, and with a national polling company. In advertising, I have specialized as an independent writer, director and producer for television advertising from small businesses, to large regional hospitals, universities, banks and financial institutions and political candidates as well as a writer and designer of direct-mail, print advertising and online/interactive platforms.

In addition to business communications, I work in politics as a strategist and media consultant specializing in television and mass-media strategy for clients ranging from local political races to congressional and state-wide campaigns.

In short, my entire career has been spent writing, designing, producing and implementing communications and marketing strategies of all kinds for almost every conceivable type of business, organization or individual. I’ve enjoyed successes, learned from plenty of failures, and I’ve enjoyed every minute of it.

Today & Moving Forward

Along with the RobertJMunson agency which specializes in social marketing, I am the co-owner of The Munson Group, the area’s most creative and talent-filled advertising design firm.

For RobertJMunson, today’s focus is on new and divergent technologies as an avenue to build valuable and profitable relationships with an ever-more savvy and demanding consumer base. Social media marketing, content marketing and permission-based marketing have added to an ever-growing list of labels placed on today’s marketing profession. Whatever you call it, make no mistake – it’s a real and lasting revolution in the way we all do business both as consumers and as businesses. It’s why we’re here – to help you make sense of this new world. Please don’t hesitate to let me know if we can help.