Seriously? I visit a lot of blogs ever day, but not because of their exemplary writing. Consumers are not looking for the next Hemingway on your blog. They're looking for valuable insight, information and connection with your business. If you can't provide that, you probably should find another line of work anyway.
Reason #2: "We Don't Have Time"
Anyone who has a day job can tell you this one is complete hogwash. Don't get me wrong - I hope your business is so busy that you can't imagine having time to blog. That's a good problem to have. But I just don't buy it. The average American office worker wastes around 2.09 hours every day (not including lunch!). It's costing your business money, and lots of it. So you have a choice, you and your co-workers/employees can waste two hours a day costing money and sales, or you can commit 2 hours a week to research and writing a blog post.
Reason #3: "I haven't Seen One Sale Come From A Blog"
How many sales has that new mahogany desk gotten you today? You wouldn't measure the success of your desk based on sales figures would you? You bought that mahogany desk to hold your computer and other work-related materials, and to be aesthetically pleasing. It has achieved those goals, presumably, and so it can be considered a success, right? Measuring the success or failure of your social media endeavors is important - but measuring them appropriately is more important. Not all blogs are created to generate sales. In fact, I would argue that sales generation is among the worst reasons to start a blog. Consumer interaction, customer support, brand exposure, traffic, reputation building/management, and simply wanting to share your expertise to as many people as possible are all reasons to blog - measure their success or failure accordingly.
Reason #4: "We Will Run Out Of Ideas"
Writer's block is a legitimate concern. Anyone who has every done any amount of writing has experienced it. Sometimes you just don't have any new ideas. Usually that's a result of lack of inspiration. The best and most creative writers do a lot of reading. If you've run out of ideas, pick up a book or magazine, or visit some new blogs and read. Creativity often needs a shove in the right direction.
