There was a time when marketers and advertisers would spend months preparing for a campaign. We would test and retest everything – colors, words, faces, even the relative size of a period. Then, when we were as confident as we could possibly be, we launched the campaign and promptly took a few days off to relax. Weeks later, we’d take a look at the numbers (usually direct sales numbers) and measure our success or failure. In other words, we were really just part-time babysitters. Read more…
All posts by Robert J. Munson
Want to be a better content marketer? Act like a reporter.
One of my first professional jobs was as a reporter for a trade publication aimed at credit unions. That’s right – the super-sexy world of credit unions. It’s not exactly a reporter’s dream, but it was my job and I was responsible for filling the pages of a bi-weekly print newsletter (pre-email) that went out to thousands of credit unions across the country. Somehow, my training, education and mindset as a reporter armed me with the tools I needed to create 12-14 compelling stories a week. They are also practices I believe improve the productivity and creativity of content marketers. Read more…
4 Social Media Pitfalls @BufferApp Helps Avoid
Time. We don’t have enough of it. Intelligence. We can always use more of it. So when a free tool comes around that will both save you time and provide you with real, quantifiable and actionable intelligence on your social media efforts, you’d be a fool to ignore it. Say hello to BufferApp.
At its core, Buffer is a free tool that allows users to schedule their tweets to be posted automatically throughout the day. Sounds simple, and it is. But Buffer is more than just a Tweet scheduler, it addresses 4 common social media pitfalls making your chances of social media marketing success just that much more likely. Read more…
Twitter For Politicians (Pt. 2): Congratulations, You’re On Twitter. Now What?
Congratulations! You’ve determined, after reading part 1 of this series“Twitter For Politicians: Can Twitter Help You Win?, that Twitter can in fact help you win your election. What now? Read more…
Twitter For Politicians: Can Twitter Help You Win?
Despite what many believe, the vast majority of political campaigns across the U.S. are run on a shoestring budget, under limited time constraints and with minimal help. That is to say, people running for office are both insane (this is fact) and pressed for time, money and patience. Every dollar, and every minute should be budgeted toward a singular and unwavering goal – to win. And just because Twitter is free, doesn’t mean every campaign should use it. Read more…
Creating The Future of Digital TV Is Dirty Work, But Somebody’s Got Do It
I got the strangest phone call ever today. My cell phone rang from a number I did not recognize. When I answered, there were two voices on the line. This is what they said: Read more…
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RobertJMunson is a socially strategic, visually creative and forward-thinking content marketing consultancy based in Baton Rouge, LA.
