For marketing and PR folks, custom twitter backgrounds are absolutely necessary. That is, if you believe many very knowledgable people in the PR and social media world. It's fairly common to see this "necessary" adaptation in one of countless "Top 10 ways to maximize Twitter" blog entries. Of course, I'm not talking about a simple, pleasing, background image, I'm referring to backgrounds designed for personal or business marketing purposes. And, frankly, I get the pro-customization point. A custom background stands out from the pack. It can communicate a level of sophistication with the platform. It allows for people to quickly and easily see your picture or logo, a brief bio and other ways to communicate with you. But...
RobertJMunson.com
Public Relations, Politics & Marketing
Anatomy Of A Facebook Welcome Page
Facebook welcome pages are all the rage these days, and with good reason. For businesses and organizations looking to make their mark on the web's premiere social media website, a great welcome page is essential. Let's face it, for most small businesses people aren't going to spend their time on your wall. They like your business, and want to be kept up to date on what's happening. That may be news, updates, deals, coupons or tutorials. Whatever the case, a welcome page serves as a mini-website of sorts. Let's take a look at a new welcome page from Baton Rouge-based Digital FX.
A Social Media Wake-Up Call, From My Two-Year-Old
My two-year-old son recently gave me a series of rules about when and where I can use my phone. He noticed over a period of time that my phone took time away from him. He realized that if I have that phone on my person, I am incapable of ignoring it. My phone had become a barrier between he and I. A barrier that interrupted play time, story time, meal time and any time that would otherwise be personal time between myself and him.
As a result of my obsessive phone use, he recently told me that I was not to bring the phone into his room or when we go outside. Not only can I not have it in my hand, he makes sure I don’t have it in my pocket. It's easy to dismiss this as a toddler wanting more attention. But it's more than that - much more.With Apple, No News IS News
You know you've made it as a company when not doing something makes international news. Today, rumors abound that Apple is NOT going to release details on the iPhone 5 at its annual software developers conference in June. News organizations and blogs all over the planet are reporting the rumor as though the lack of something happening is now news. But when it comes to Steve Jobs and Apple, it is news.
PR Lesson: Do What Your Client Does Best & Get Out Of The way
A few weeks ago, a client of mine received a very special camera. The client is a post-production film and video facility. The camera was a Red Epic-M. Seeing as this is not a blog about video and film technology, I'll save you the details. But, suffice to say, the Epic-M is the most drool-worthy camera on the planet right now.
Entrepreneurial Activity Is Great. Jobs Are Better.
Louisiana ranks #4 in the nation for entrepreneurial activity. This according to a new report by the Kauffman Foundation and reported locally by the Baton Rouge Business Report. Louisiana, frankly, isn't used to ranking in the top 5 in anything good. The news is encouraging and certainly points to an independent and self-reliant population of small business people. But, at the risk of pulling the rug out from under myself as an entrepreneur, let's face it - jobs are better.
