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Do’s And Dont’s Of “Parenting” Your Social Media Darling

helicopter-parents+4    There was a time when marketers and advertisers would spend months preparing for a campaign. We would test and retest everything – colors, words,  faces, even the relative size of a period. Then, when we ...

Want to be a better content marketer? Act like a reporter.

   One of my first professional jobs was as a reporter for a trade publication aimed at credit unions. That’s right – the super-sexy world of credit unions. It’s not exactly a reporter’s dream, but it ...

4 Social Media Pitfalls @BufferApp Helps Avoid

Screen Shot 2012-07-30 at 3.10.13 PM    Time. We don’t have enough of it. Intelligence. We can always use more of it. So when a free tool comes around that will both save you time and provide you with real, quantifiable and ...

Twitter For Politicians (Pt. 2): Congratulations, You’re On Twitter. Now What?

   Congratulations! You’ve determined, after reading part 1 of this series“Twitter For Politicians: Can Twitter Help You Win?, that Twitter can in fact help you win your election. What now? Once you have a username and ...
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